Duration: 
9:55

Research Planning: The Research Clients Pay a Premium For (1/6)

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Series Overview

This training series looks at how to plan your research projects, with the goal of uncovering deep consumer insights – quickly and efficiently. In fact, our approach is pure guerrilla. Get it done fast, effectively and inexpensively.

Clients are starting to question the depth of insight that agencies are currently providing. Smaller agencies are not digging deep enough and larger agencies are becoming too conceptual. And both are not tying the insight back to driving business impact. In fact, there are two practical questions that agencies must answer in their presentations: What is the purchase behavior of the target audience? And, how will you influence this behavior to improve the client’s business?

On top of this, agencies are taking longer than necessary to complete the required research.

With the goal of moving quickly to uncover deeper insights that address purchase behavior, we will dive into the most effective guerilla research methodologies. Effective research does not require deep pockets, but it does require a methodical approach. Step-by-step, we'll address the research planning process.

Video Overview

The first video in the series kicks off with a look at how clients now have a different take on what’s required in their consumer insight. In fact, we take a look at what most agencies are providing – and why it’s completely off the mark and actually damaging the agency’s reputation.

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