A Strategic Planner plays the lead role in developing and presenting marketing-communications strategy (including research-based insights) for your clients and new business prospects. In this video, learn how to get the most out of this position to build your agency’s strategic planning capabilities and generate more revenue.
You will work through the Planner’s day-to-day client responsibilities as well as their potential involvement building out a new strategic process for the agency. This tool is designed for agencies who have a Strategic/Account Planner, are thinking about hiring one, or are considering a project-based freelancer.
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