Simply put, this session will have a direct impact on your ability to secure more revenue from your current client roster. Bring along a fee proposal or staffing plan and measure it against the lessons in this session.
Applying best practices from Mirren’s new business training, Nadine Tull of Mirren will look at how to structure your fee proposals in a way that preempts client and procurement tactics. The most important lesson will look at how to tie your fees and staffing plans more directly to client business outcomes – a compelling business case to approve your proposal.
You will take away a set of steps and tools that can be proactively applied to give you an edge in these critical client interactions. In fact, as you also gain new insight into the tactics being used against agencies, you’ll work through how to get out ahead and actually lead the fee proposal and negotiation process. Expect to leave this session with next steps that you and your team can immediately implement to secure more revenue from your clients.
What You Will Learn:
- How to understand the most common mistakes agencies make when creating proposals
- How to learn the tactics that procurement and marketing clients use to reduce your fees
- How to preempt those tactics by crafting documents that get to the heart of what clients most need (business impact)
- How to develop an approach to presenting fees that can be applied across the entire agency
Who Should Attend:
- Agency CEOs
- Senior management
- Senior account team members involved in preparing proposals and staffing plans
Please note, this webinar is produced in partnership with the 4A's. You will be taken to their site to register. As this is a 4A's webinar, it is not included with Mirren Membership. You will need to be a member of the 4A's to receive their member discount.
About the Instructor
Director, Agency Growth Strategy
Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It
Director, Agency Growth Strategy
Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.
Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.
Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.