Class Overview

"Herding cats” is often an expression that comes to mind when managing an agency’s pitch team. You know the challenges:

  • Getting your entire team to fully commit
  • Helping them find the time (on top of their day jobs)
  • Getting them to show up (on time) for all the meetings
  • Ensuring each person completes their portion of the pitch (despite the compressed timeline) And of course, making sure full rehearsals are never a problem

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will review how to overcome some of the key challenges that hold back most teams, particularly given the reactive nature of agency culture. Get your team members to better commit, better focus and make their best possible contribution to converting the business.

Ultimately, the goal is to have your team operate like a well-oiled machine, systematically attacking one pitch after another: focused, methodical, aligned and winning. Leave this session with next steps you can immediately put into action.

What You Will Learn:

  • How to preempt the number one issue that creates chaos in most pitch teams
  • How to get more of your team members to more fully commit to the effort it will take to win
  • How to better focus and align your pitch team
  • How to improve communication between your team members, having them better operate like a well-oiled machine
  • How to build better systems for your pitch teams 

Who Should Attend:

  • This session is designed for those who lead and manage agency competitive pitch teams
  • Agency CEOs
  • Senior management
  • Those actively involved in pitching new business

Please note, this webinar is produced in partnership with the 4A's. You will be taken to their site to register. As this is a 4A's webinar, it is not included with Mirren Membership. You will need to be a member of the 4A's to receive their member discount.

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About the Instructor

Brent Hodgins

Managing Director

Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.

His

... Read more

Brent Hodgins

Managing Director

Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.

His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, he believes you have no choice but to break many rules of prospecting and competitive reviews, as the process is purposely designed by clients to commoditize agencies. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.

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