Class Overview

Series Overview

This multi-session webinar training program will guide your team on how to build the back-end infrastructure to make your new business run like a well-oiled machine.

The series is designed to support those accountable for agency growth – those leading, managing or participating in key new business initiatives. Whether you are a new business director or a team member actively engaged in new business, learn the systems and tools to bring order to the chaos. More effectively and efficiently convert your competitive review and proactive prospecting opportunities.

Throughout this series, we’ll cover key concepts that include:

  • Identify & Address Your Agency’s Most Critical New Business Challenges
  • More Effectively Align Your New Business Lead With Agency Objectives
  • Write a Performance-Based New Business Plan
  • Secure the Resources Necessary to Achieve Your Agency’s New Business Objectives
  • Codify, Train and Scale a More Efficient New Business Process

Your team will be put to work with a series of interactive exercises and brief homework assignments – all focused on driving growth in a methodical manner. In fact, the program concludes with a look at how to scale out your new systems agency-wide.

Who Should Attend?

This training program is designed for agency CEOs, Management teams, New Business teams, and those directly involved in preparing for competitive review/RFP engagements. Those involved in establishing strategic growth plans for their agency will also find the training to relevant and insightful.

All Sessions

Register for the entire series now or read more about the individual sessions by selecting below.
 
Feb 26, 1:00 - 2:00pm ET - Identify & Address Your Agency’s Most Critical New Business Challenges
Mar 4, 1:00 - 2:30pm ET - More Effectively Align Your New Biz Leads With Agency Objectives
Mar 12, 1:00 - 2:30pm ET - Write a Performance-Based New Business Plan
Mar 19, 1:00 - 2:30pm ET - Secure the Resources Necessary to Achieve Your Agency’s New Business Objectives
Mar 26, 1:00 - 2:30pm ET - Codify, Train and Scale a More Efficient New Business Process
 
Note, if you register for one session, you are automatically enrolled in the entire series and can join remaining sessions if the series has already begun.

Training Materials

Within a few hours of each session, you will be provided with a link to access session handouts.
 
Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more hereemail Member Services, or call 866-508-0523.
 
Member Non-Member

This option provides one login and 1 digital handout for 1 participant each session.

NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $665

This is the recommended option for access by several participants, viewing from a conference room. A single login and digital handout is provided for the group each session. NOTE: If logins are needed across multiple offices, please select Multiple Locations, below.

Conference Room
$0 $765

This option includes access for up to 4 locations or devices, providing a single login and digital handout per location each session.

Multiple Locations
$365 $965
Register Now

About the Instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It

... Read more

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.

Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.

Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.

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Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile,

... Read more

Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile, innovative and effective. No matter the size, however, he has found that becoming a business partner with clients is the key to unlocking agency growth – more effectively correlating the agency’s work to meaningful client business outcomes. 

Client-side, Joe has worked at ABC, ESPN, the NBA and Gerber Outdoor Gear. His time in New York ultimately brings tremendous insight to his agency clients at Mirren. He has been on the receiving end of countless agency presentations.

Agency-side, he has worked at Publicis New York and several boutique digital and experiential shops in Seattle, most recently as Vice President of Strategic Planning. His clients have included Amazon, Sharp, Morgan Stanley and Southwest Airlines.

Joe graduated from Harvard University where he was a Middle Linebacker and Fullback on the Football team, earned his MBA from the University of Oregon, and was named one of Ad Age’s “40 Under 40” in 2007. He now lives in Seattle with his wife and two daughters.

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