Series Overview 

Build the Infrastructure & Process To Convert More New Business

This multi-session webinar training program will guide your team on how to build the back-end infrastructure to make your new business run like a well-oiled machine.

The series is designed to support those accountable for agency growth – those leading, managing or participating in key new business initiatives. Whether you are a new business director or a team member actively engaged in new business, learn the systems and tools to bring order to the chaos. More effectively and efficiently convert your competitive review and proactive prospecting opportunities.

Throughout the training, we cover:

  • Identify & Address Your Agency’s Most Critical New Business Challenges
  • More Effectively Align Your New Business Lead With Agency Objectives
  • Write a Performance-Based New Business Plan
  • Secure the Resources Necessary to Achieve Your Agency’s New Business Objectives
  • Codify, Train and Scale Your New Business Process to Establish Consistency
Your team will be put to work with a series of interactive exercises and brief homework assignments – all focused on driving growth in a methodical manner. In fact, the program concludes with a look at how to scale out your new systems agency-wide.

All Sessions

Register for the entire series now or read more about the individual sessions by selecting below.
April 6, 1:00 - 2:00pm ET - Session 1:  Identify & Address Your Biggest Challenges
April 13, 1:00 - 2:30pm ET - Session 2:  Align Your Leads With Agency Objectives
April 20, 1:00 - 2:00pm ET - Session 3:  Write a Performance-Based New Business Plan
April 27, 1:00 - 2:30pm ET  - Session 4:  The Optimal Resources For Your Agency
May 3, 1:00 - 2:30pm ET  - Session 5:  Codify, Train & Scale Your Process
Note, if you register for one session, you are automatically enrolled in and can join the entire series. You can still join remaining sessions if the series has begun.
Training Materials: 
A printed handout will be provided following each session as your team progresses through the course.
Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more here, email Member Services, or call 866-508-0523.


Member Non-Member

This option provides one login and one handout for one class participant, with additional handouts available for $27 each. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $785

This is the recommended option for access by several participants, viewing from a conference room. A single login and handout is provided for the group, with additional handouts available for $27 each. NOTE: If logins are needed across multiple offices, please select one the Multiple Locations option below.

Conference Room
$0 $885

This option provides access for up to 4 locations, with 1 login and 1 handout per location, with additional handouts available for $27 each.

Multiple Locations
$585 $1085

Within 72 hours of each class, we will provide a special link and password to view the recording for 3 weeks.

View Class Recording (For 3 Weeks After Class)
$485 $885
Register Now

About the Instructor

Brent Hodgins

Managing Director

Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.


... Read more

Brent Hodgins

Managing Director

Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.

His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, he believes you have no choice but to break many rules of prospecting and competitive reviews, as the process is purposely designed by clients to commoditize agencies. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.

Read less

Try Mirren Membership for No Fee

Start Converting More Business, More Quickly With All that Membership Has to Offer:Daily Leads, On-Demand Video Training Library, Search Consultant Directory, New Business Tools, and More

Join Mirren to view this content

Mirren Membership provides exclusive access to a cutting-edge community and the best practices that are working to convert more business.

Log In Learn About Membership

Please Log In

To bring your membership account to current billing status, please log in below and then update your billing information.
If you have any questions, please contact member services.

Log In

We Are Here To Help

If you have any questions, please contact Member Services by emailing or calling 212-388-9544.

We are available Monday through Friday, from 10:00am – 8:00pm
Eastern. You may also contact us after hours by email, as we're
often online outside the main hours.


Contact Member Services to upgrade your membership to premium or downgrade to entry level.

Please provide your name, agency name, email address, phone number and specific request.
You'll receive an email confirmation back from our team. You can learn more about both levels on the Membership Page.

Are You Sure?

Cancel Sign Out

Adding More Team Members to Mirren

Membership includes unlimited seats from your office location (or all of your offices if you have a multi-office / national membership).

To add more team members, simply email Member Services with the following information for each team member:

Be sure to email us from the same email you use with your Mirren Membership.

We will set up their membership and contact them with their login information within 1 - 2 business days