Class Overview

Series Overview

For the first time in Mirren's history, you have the chance to view a special re-broadcast from our CEO Summit.

Limited to an exclusive group of only 130 participants, the Mirren CEO Summit addresses the most important issues as they relate to building an infrastructure for growth. With that goal, the summit is broken into Four Pillars of Agency Growth: Business Model, Operations, Marketing, and Leadership.

In this conference re-broadcast series, we've curated the best-of-the-best to share how three innovative agencies are competing - and growing - in today's challenging landscape.

Hear directly from agency leaders about how they've specifically achieved agency growth:

Bring your senior teams to take in these insightful one hour talks about how to become more competitive in today’s complex industry. There are new challenges ahead, but also tremendous opportunity. Expect to leave with a new understanding of how you can begin preparing for the new opportunities.

 

Zimmerman: Putting client outcomes and stealing share ahead of everything else – and how this permeates all aspects of agency operations

Barkley: Building out multiple areas of specialization to ochestrate a complete reinvention and drive remarkable growth

Jackman Reinvents: While most agencies fear the oncoming threat of management consulting firms, Jackman embraced it with an entirely new model

Who Should Attend?

This training program is designed for agency CEOs, Management teams, New Business teams, and those directly involved in preparing for competitive review/RFP engagements. Those involved in establishing strategic growth plans for their agency will also find the training to relevant and insightful.

All Sessions

Register for the entire series now or read more about the individual sessions by selecting below.
 
Feb 13, 1:00 - 2:00pm ET - Growth Case Study (Jackman Reinvents): Embracing Management Consulting to Reinvent the Agency Model
Feb 20, 1:00 - 2:00pm ET - Growth Case Study (Barkley): A Model of Specialization & Growth
Feb 27, 1:00 - 2:00pm ET - Growth Case Study (Zimmerman): Leading Your Agency Forward: Never Beg. Never Borrow. But Always Steal.
 
Note, if you register for one session, you are automatically enrolled in the entire series and can join remaining sessions if the series has already begun.

Training Materials

Within a few hours of each session, you will be provided with a link to access session handouts.
 
Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more hereemail Member Services, or call 866-508-0523.

NOTE: Registration Opens Soon

Member Non-Member

This option provides one login and 1 digital handout for 1 participant each session.

NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $665

This is the recommended option for access by several participants, viewing from a conference room. A single login and digital handout is provided for the group each session. NOTE: If logins are needed across multiple offices, please select Multiple Locations, below.

Conference Room
$0 $765

This option includes access for up to 4 locations or devices, providing a single login and digital handout per location each session.

Multiple Locations
$365 $965
Register Now

About the Instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It

... Read more

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.

Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.

Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.

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Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile,

... Read more

Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile, innovative and effective. No matter the size, however, he has found that becoming a business partner with clients is the key to unlocking agency growth – more effectively correlating the agency’s work to meaningful client business outcomes. 

Client-side, Joe has worked at ABC, ESPN, the NBA and Gerber Outdoor Gear. His time in New York ultimately brings tremendous insight to his agency clients at Mirren. He has been on the receiving end of countless agency presentations.

Agency-side, he has worked at Publicis New York and several boutique digital and experiential shops in Seattle, most recently as Vice President of Strategic Planning. His clients have included Amazon, Sharp, Morgan Stanley and Southwest Airlines.

Joe graduated from Harvard University where he was a Middle Linebacker and Fullback on the Football team, earned his MBA from the University of Oregon, and was named one of Ad Age’s “40 Under 40” in 2007. He now lives in Seattle with his wife and two daughters.

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