Class Overview

This session will focus on how to plan your research projects, with the goal of uncovering deep consumer insights – quickly and efficiently.

Clients are starting to question the depth of insight agencies currently provide. Smaller agencies are not digging deep enough and larger agencies are becoming too conceptual. And both are not effectively tying the insight back to driving client business impact.

As a matter of practice, there are two practical questions that agencies must answer in their work: What is the purchase behavior of the target audience? And, how will you influence this behavior to improve the client’s business? With the goal of moving quickly to uncover deeper insights that address client business impact, we will dive into the most effective guerilla research methodologies. Research does not require deep pockets, but it does require a methodical approach. Step-by-step, we'll address the research planning process – having you leave with an approach you can immediately implement. Ultimately, this will play a key role in selling more work. Who Should Attend? This session is appropriate for all those team members involved in conducting basic client research. While the curriculum is geared toward senior and mid-level team members, your more junior executives will also elevate their ability to play a strategic role on your client accounts.

Member Non-Member

This option provides one login and one workbook for one class participant, with additional workbooks available for $27 each. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $285

This is the recommended option for access by several participants, viewing from a conference room. A single login and workbook (when applicable) is provided for the group, with additional workbooks available for $27 each. NOTE: If logins are needed across multiple offices or devices, please select “Multiple Locations” below.

Conference Room
$0 $385

This option provides access for up to 4 locations/devices, with 1 login and 1 workbook (when applicable) per location. Additional workbooks are available for $27 each.

Multiple Locations
$385 $485

Within 72 hours of each class, we will provide a special link and password to view each of the recordings for 3 weeks.

View Class Recording (For 3 Weeks After Class)
$285 $385
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About the Instructor

Nadine Tull

Training Director

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It

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Nadine Tull

Training Director

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.

Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.

Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.

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