Class Overview
Give your idea generation a shot in the arm. As you know, if your agency’s strategic and creative ideas aren’t consistently strong, your ability to convert more business at a higher fee drops dramatically. While the business has become tougher, clients are still craving new, innovative ideas that are relevant and unexpectedly strong. But who has the time to attend – much less effectively run – so many brainstorming sessions?
During this session, you'll learn:
- How to prepare your team before they even arrive
- The common pitfalls in brainstorming
- The most crucial element in successful brainstorming
- Three techniques to focus your brainstorming efforts
- Who should attend your brainstorming (and who shouldn’t)
- How to filter ideas constructively and quickly
This class will review how to prepare for and conduct brainstorming sessions that consistently turn out the kind of ideas that clients buy. You'll learn a new process for making these key meetings far more effective – in a way that is more energized, fun and interactive.
| Member | Non-Member | |
|---|---|---|
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This option provides one login and one digital handout for one participant. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below. |
$0 | $265 |
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This is the recommended option for access by several participants, viewing from a conference room. A single login is and digital handout provided for the group. NOTE: If logins are needed across multiple offices, please select one of the Multiple Locations options below. |
$0 | $365 |
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This option includes access for up to 4 locations or devices, providing 1 login and 1 digital handout per location. |
$265 | $465 |
About the Instructor
Brent Hodgins
Managing Director
Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.
His
Brent Hodgins
Managing Director
Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.
His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, he believes you have no choice but to break many rules of prospecting and competitive reviews, as the process is purposely designed by clients to commoditize agencies. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve.”
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.
After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.