Class Overview

Directly from Mirren’s New Business Training, this session will provide a few best practices for pursuing a new lead.

Hot leads present themselves in a number of ways. Out of nowhere, you discover a client is quietly looking for a new agency, or perhaps you were just handed a good referral. Sometimes it may be a team member who has a relationship with a hot prospect.

But now what? Should you pursue the lead? With resources already stretched, what efforts should be dedicated to the opportunity? This session will address a few key principles for attacking and converting hot leads – with a particular focus on “how to get in the door.”

Training Materials:
Within a few hours of the webinar, you will be provided with digital access to a session handout (when applicable).
 

Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more here, email Member Services, or call 866-508-0523.

Member Non-Member

This option provides one login and one digital handout for one participant. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $285

This is the recommended option for access by several participants, viewing from a conference room. A single login and digital handout is provided for the group. NOTE: If logins are needed across multiple offices, please select Multiple Locations, below.

Conference Room
$0 $385

This option includes access for up to 4 locations or devices, providing 1 login and 1 digital handout per location.

Multiple Locations
$385 $485

Within 72 hours of the class, we will provide a special link and password to view the recording for 3 weeks.

View Class Recording (For 3 Weeks After Class)
$285 $385
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About the Instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It

... Read more

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.

Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.

Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.

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