Class Overview

In just 30 minutes, learn how to convert more business by taking full advantage of Mirren membership.

Bring your new business and account teams to start the process of aligning everyone on new systems. You’ll learn how to use all the Mirren resources to begin converting more new business and drive organic growth.

Here, you’ll get a full membership overview, site walk through and a look at how to create an internal training program.
 
We'll cover resources that include:
  • Downloadable New Business Tool Series
    • New actionable tools & worksheets you can put to use immediately.
  • On-Demand Learning Library
    • No other resource provides as much insight into converting business (130+ videos and tools).
  • Advanced Webinars
    • Train your team on cutting-edge best practices working right now to convert more business.
    • Topics include Organic Growth, Client Management, New Business, Writing Presentations, more.
  • Guided Group Training Programs
    • Multi-session training programs delivered in a video-conferencing format.
  • Daily New Business Leads
    • For those involved in pitching business, 30+ breaking leads every week (most unpublished elsewhere).
Also included in the session, we will take a look at:
  • How to Create an Internal Training Program
    • The steps to get your team engaged and applying the best practices.
  • And Ultimately: How to Use Our Tools to Help You Convert More Business
    • Be it through Organic Growth, Competitive Reviews or Proactive Prospecting.
 
Whether you're a current member looking for an update, a new member looking for a full introduction, or considering membership, you'll leave this session with an understanding on how to use Mirren Membership to drive your new business growth.
 

The overview will conclude with time for Q&A.

Register Now

About the Instructor

Brent Hodgins

Managing Director

Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.

His

... Read more

Brent Hodgins

Managing Director

Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.

His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, he believes you have no choice but to break many rules of prospecting and competitive reviews, as the process is purposely designed by clients to commoditize agencies. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.

Read less

Try Mirren Membership for No Fee

Start Converting More Business, More Quickly With All that Membership Has to Offer:Daily Leads, On-Demand Video Training Library, Search Consultant Directory, New Business Tools, and More

Join Mirren to view this content

Mirren Membership provides exclusive access to a cutting-edge community and the best practices that are working to convert more business.

Log In Learn About Membership

Please Log In

To bring your membership account to current billing status, please log in below and then update your billing information.
If you have any questions, please contact member services.

Log In

We Are Here To Help

If you have any questions, please contact Member Services by emailing
member.services@mirren.com or calling 212-388-9544.

We are available Monday through Friday, from 10:00am – 8:00pm
Eastern. You may also contact us after hours by email, as we're
often online outside the main hours.

CHANGING YOUR MEMBERSHIP

Contact Member Services to upgrade your membership to premium or downgrade to entry level.

Please provide your name, agency name, email address, phone number and specific request.
You'll receive an email confirmation back from our team. You can learn more about both levels on the Membership Page.

Are You Sure?

Cancel Sign Out

Adding More Team Members to Mirren

Membership includes unlimited seats from your office location (or all of your offices if you have a multi-office / national membership).

To add more team members, simply email Member Services with the following information for each team member:

Be sure to email us from the same email you use with your Mirren Membership.

We will set up their membership and contact them with their login information within 1 - 2 business days