Class Overview

Whether you’ve won or lost the pitch, getting practical feedback from the client is critical. Insight about the agency, your team and your approach can help make or break future new business efforts.

However, the client rarely provides the truth. If you lost the pitch, it's a painful exercise for the client. It’s a break up call. Their goal is to get you off the phone as quickly as possible, so they can move on.

At best, you’ll get a superficial perspective and rarely anything critical. In fact, the most common thing heard by agencies is, “It was so hard to decide. You were a close second place. I wanted you to win, but it was someone else on the team. You guys were great.” Many agency executives go their entire careers either winning or “coming in second.” Or so they’ve been told.

In this session, we’ll walk you through a PDF tool from Mirren: The Post Pitch Client Debriefing Tool. Step-by-step, we’ll guide you through how to handle this critical feedback call. The goal is to get real feedback and insight that can be applied to all future new business efforts. When handled methodically, you can create a continuous process for improvement.

But then again, you were a very, very close second.

 
Note: A printed handout will be provided following the session.
 
Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more here, email Member Services, or call 212-388-9544.
 

NOTE: Registration Opens Soon

Member Non-Member

This option provides one login and one workbook for one class participant, with additional workbooks available for $27 each. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $145

This is the recommended option for access by several participants, viewing from a conference room. A single login and workbook (when applicable) is provided for the group, with additional workbooks available for $27 each. NOTE: If logins are needed across multiple offices or devices, please select “Multiple Locations” below.

Conference Room
$0 $245

Within 72 hours of each class, we will provide a special link and password to view each of the recordings for 3 weeks.

View Class Recording (For 3 Weeks After Class)
$145 $245
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About the Instructor

Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile,

... Read more

Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile, innovative and effective. No matter the size, however, he has found that becoming a business partner with clients is the key to unlocking agency growth – more effectively correlating the agency’s work to meaningful client business outcomes. 

Client-side, Joe has worked at ABC, ESPN, the NBA and Gerber Outdoor Gear. His time in New York ultimately brings tremendous insight to his agency clients at Mirren. He has been on the receiving end of countless agency presentations.

Agency-side, he has worked at Publicis New York and several boutique digital and experiential shops in Seattle, most recently as Vice President of Strategic Planning. His clients have included Amazon, Sharp, Morgan Stanley and Southwest Airlines.

Joe graduated from Harvard University where he was a Middle Linebacker and Fullback on the Football team, earned his MBA from the University of Oregon, and was named one of Ad Age’s “40 Under 40” in 2007. He now lives in Seattle with his wife and two daughters.

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