Class Overview

In 30 minutes, learn how to use Mirren’s Strategic Planner Job Description Tool.

This tool is designed for agencies who have a Strategic/Account Planner, are thinking about hiring one, or are considering a project-based freelancer. It addresses the Planner’s day-to-day client responsibilities as well as their potential involvement building out a new strategic process for the agency.

A Strategic Planner plays the lead role in developing and presenting marketing-communications strategy (including research-based insights) for your clients and new business prospects.

Learn how to get the most out of this position to build your agency’s strategic planning capabilities and generate more revenue.

Note that this tool focuses on a director-level role, knowing that it’s simple to reduce it down for lower-level positions.

Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more here, email Member Services, or call 212-388-9544.

 

Member Non-Member

This option provides one login and one workbook for one class participant, with additional workbooks available for $27 each. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $145

This is the recommended option for access by several participants, viewing from a conference room. A single login and workbook (when applicable) is provided for the group, with additional workbooks available for $27 each. NOTE: If logins are needed across multiple offices, please select “Multiple Locations” below.

Conference Room
$0 $245

This option provides access for up to 4 locations, with 1 login and 1 workbook (when applicable) per location. Additional workbooks are available for $27 each.

Multiple Locations
$245 $345

Within 72 hours of each class, we will provide a special link and password to view each of the recordings for 3 weeks.

View Class Recording (For 3 Weeks After Class)
$145 $245
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About the Instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It

... Read more

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.

Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.

Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.

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