Class Overview

In 30 minutes learn how to use Mirren’s Pitch Discovery Call Tool.

Knowing what's really going on behind the scenes of a competitive review can be a guessing game at best. And yet, most agencies jump at any chance to participate in a competitive review or RFP.

It’s more effective to step back, take control of the conversation, and get some intel about what it’s really going to take to win. In fact, the next time you receive an invitation, make some requests with the goal to:

1. Uncover the client’s real objectives for the review.
2. Get some inside intel on what it’s going to take to win the review.
3. Build a personal relationship with the decision-maker.
 

This tool (PDF discussion guide) focuses in on how to orchestrate a new business Discovery Call, which plays a key role in converting the business.

Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more here, email Member Services, or call 212-388-9544.

 

Member Non-Member

This option provides one login and one workbook for one class participant, with additional workbooks available for $27 each. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $145

This is the recommended option for access by several participants, viewing from a conference room. A single login and workbook (when applicable) is provided for the group, with additional workbooks available for $27 each. NOTE: If logins are needed across multiple offices, please select “Multiple Locations” below.

Conference Room
$0 $245

This option provides access for up to 4 locations, with 1 login and 1 workbook (when applicable) per location. Additional workbooks are available for $27 each.

Multiple Locations
$245 $345

Within 72 hours of each class, we will provide a special link and password to view the class recording for 3 weeks.

View Class Recording (For 3 Weeks After Class)
$145 $245
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About the Instructor

Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile,

... Read more

Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile, innovative and effective. No matter the size, however, he has found that becoming a business partner with clients is the key to unlocking agency growth – more effectively correlating the agency’s work to meaningful client business outcomes. 

Client-side, Joe has worked at ABC, ESPN, the NBA and Gerber Outdoor Gear. His time in New York ultimately brings tremendous insight to his agency clients at Mirren. He has been on the receiving end of countless agency presentations.

Agency-side, he has worked at Publicis New York and several boutique digital and experiential shops in Seattle, most recently as Vice President of Strategic Planning. His clients have included Amazon, Sharp, Morgan Stanley and Southwest Airlines.

Joe graduated from Harvard University where he was a Middle Linebacker and Fullback on the Football team, earned his MBA from the University of Oregon, and was named one of Ad Age’s “40 Under 40” in 2007. He now lives in Seattle with his wife and two daughters.

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