Class Overview

In 30 minutes, learn how to elevate the impact of your agency’s work with Mirren’s Marketing Communications Brief.

This is an internal agency tool designed to help articulate a client marketing communications strategy – one that is more focused on genuine consumer insight and impacting the client’s business.

The tool is designed for all agencies that play a role within the marketing communications mix, be it digital, social media, public relations, direct marketing, experiential, advertising, sales promotion, and more.

The goal of this straight-forward tool is to provide a basic framework with which to methodically elevate the client brief, improve the application of your target audience insight, and increase the impact of your selling idea – ultimately having you crystalize the agency's strategy in a way that will drive the client’s category-specific business objectives. Our Marketing Communications Brief Tool will help align and focus your teams with day-to-day client work and new business opportunities.

Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more here, email Member Services, or call 212-388-9544.

 

Member Non-Member

This option provides one login and one workbook for one class participant, with additional workbooks available for $27 each. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $110

This is the recommended option for access by several participants, viewing from a conference room. A single login and workbook (when applicable) is provided for the group, with additional workbooks available for $27 each. NOTE: If logins are needed across multiple offices, please select “Multiple Locations” below.

Conference Room
$0 $210

This option provides access for up to 4 locations, with 1 login and 1 workbook (when applicable) per location. Additional workbooks are available for $27 each.

Multiple Locations
$210 $310

Within 72 hours of each class, we will provide a special link and password to view each of the recordings for 3 weeks.

View Class Recording (For 3 Weeks After Class)
$110 $210
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About the Instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It

... Read more

Nadine Tull

Director, Agency Growth Strategy

Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.

Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.

Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.

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