Class Overview

This session will take a look at the latest version of a critical tool developed by Mirren’s Agency Growth Strategy Team.

This custom interactive new business tool will help your team evaluate whether or not to proceed with each competitive review/RFP opportunity (and whether or not you can win). Getting your entire team aligned around a common – and strategic – set of criteria will help eliminate resources wasted against reviews you should avoid.

In fact, when deciding to proceed forward, this tool will help your team identify the gaps holding you back – which then informs strategies to increase your odds of converting the business.

After the session, you’ll be able to take the tool (built in Excel) and customize it for your own agency.

Training Materials:
Within a couple of hours of the webinar, you will be provided with a downloadable tool.
 
Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more here, email Member Services, or call 212-388-9544.
 
Member Non-Member

This option provides one login and one digital handout for one participant. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below.

Single Viewer
$0 $145

This is the recommended option for access by several participants, viewing from a conference room. A single login is and digital handout provided for the group. NOTE: If logins are needed across multiple offices, please select one of the Multiple Locations options below.

Conference Room
$0 $245

This option includes access for up to 4 locations or devices, providing 1 login and 1 digital handout per location.

Multiple Locations
$245 $345

Within 72 hours of the class, we will provide a special link and password to view the recording for 3 weeks.

View Class Recording (For 3 Weeks After Class)
$145 $245
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About the Instructor

Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile,

... Read more

Joe Mattson

Director, Agency Growth Strategy

Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile, innovative and effective. No matter the size, however, he has found that becoming a business partner with clients is the key to unlocking agency growth – more effectively correlating the agency’s work to meaningful client business outcomes. 

Client-side, Joe has worked at ABC, ESPN, the NBA and Gerber Outdoor Gear. His time in New York ultimately brings tremendous insight to his agency clients at Mirren. He has been on the receiving end of countless agency presentations.

Agency-side, he has worked at Publicis New York and several boutique digital and experiential shops in Seattle, most recently as Vice President of Strategic Planning. His clients have included Amazon, Sharp, Morgan Stanley and Southwest Airlines.

Joe graduated from Harvard University where he was a Middle Linebacker and Fullback on the Football team, earned his MBA from the University of Oregon, and was named one of Ad Age’s “40 Under 40” in 2007. He now lives in Seattle with his wife and two daughters.

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Adding More Team Members to Mirren

Membership includes unlimited seats from your office location (or all of your offices if you have a multi-office / national membership).

To add more team members, simply email Member Services with the following information for each team member:

Be sure to email us from the same email you use with your Mirren Membership.

We will set up their membership and contact them with their login information within 1 - 2 business days