Not Your Typical Webinars. And Now Included With Membership.
We move fast. We dig deep. You leave with an action plan.
How to Conduct a More Effective Client/Prospect Business Analysis
In this 30 minute session, we’ll address how to conduct a more thorough analysis of a client’s business and situation – ultimately, arming the agency’s team with a strong base with which to work...
Upcoming Advanced Webinars Program
Guided Group Training (Multi-Session Series)
Series Overview This multi-session webinar training program will guide your team on how to build the back-end infrastructure to make your new business run like a well-oiled machine. The series is designed to support those accountable for agency growth – those leading, managing or participating in...
Advanced Webinar
Note: Registration Opens Soon A lead is not a lead until the prospect is quality and the agency is qualified. There is a propensity in the agency business to put a tremendous amount of resources into every lead that presents itself – only to find out later there was no return for the agency. Hot...
30 Minute Quick Hit
In this 30 minute session, we’ll address how to conduct a more thorough analysis of a client’s business and situation – ultimately, arming the agency’s team with a strong base with which to work from. In fact, to help streamline the process, we’ll review Mirren’s Client Business Analysis Tool. This...
Advanced Webinar
Give your idea generation a shot in the arm. As you know, if your agency’s strategic and creative ideas aren’t consistently strong, your ability to convert more business at a higher fee drops dramatically. While the business has become tougher, clients are still craving new, innovative ideas that...
Guided Group Training Programs
Now Included With Membership: Multi-Session Training Programs Delivered in a Video Conferencing Format.
Upcoming Guided Group Training Program Program
Series Overview
This multi-session webinar training program will guide your team on how to build the back-end infrastructure to make your new business run like a well-oiled machine.
The series is designed to support those accountable for agency growth – those leading, managing or participating in key new business initiatives. Whether you are a new business director or a team member actively engaged in new business, learn the systems and tools to bring order to the chaos. More effectively and efficiently convert your competitive review and proactive prospecting opportunities.
Throughout this series, we’ll cover key concepts that include:
- Identify & Address Your Agency’s Most Critical New Business Challenges
- More Effectively Align Your New Business Lead With Agency Objectives
- Write a Performance-Based New Business Plan
- Secure the Resources Necessary to Achieve Your Agency’s New Business Objectives
- Codify, Train and Scale a More Efficient New Business Process
Your team will be put to work with a series of interactive exercises and brief homework assignments – all focused on driving growth in a methodical manner. In fact, the program concludes with a look at how to scale out your new systems agency-wide.
Who Should Attend?
This training program is designed for agency CEOs, Management teams, New Business teams, and those directly involved in preparing for competitive review/RFP engagements. Those involved in establishing strategic growth plans for their agency will also find the training to relevant and insightful.
All Sessions
Training Materials
| Member | Non-Member | |
|---|---|---|
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This option provides one login and 1 digital handout for 1 participant each session. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below. |
$0 | $665 |
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This is the recommended option for access by several participants, viewing from a conference room. A single login and digital handout is provided for the group each session. NOTE: If logins are needed across multiple offices, please select Multiple Locations, below. |
$0 | $765 |
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This option includes access for up to 4 locations or devices, providing a single login and digital handout per location each session. |
$365 | $965 |
Joe Mattson
Director, Agency Growth Strategy
Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile,...
Joe Mattson
Director, Agency Growth Strategy
Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile, innovative and effective. No matter the size, however, he has found that becoming a business partner with clients is the key to unlocking agency growth – more effectively correlating the agency’s work to meaningful client business outcomes.
Client-side, Joe has worked at ABC, ESPN, the NBA and Gerber Outdoor Gear. His time in New York ultimately brings tremendous insight to his agency clients at Mirren. He has been on the receiving end of countless agency presentations.
Agency-side, he has worked at Publicis New York and several boutique digital and experiential shops in Seattle, most recently as Vice President of Strategic Planning. His clients have included Amazon, Sharp, Morgan Stanley and Southwest Airlines.
Joe graduated from Harvard University where he was a Middle Linebacker and Fullback on the Football team, earned his MBA from the University of Oregon, and was named one of Ad Age’s “40 Under 40” in 2007. He now lives in Seattle with his wife and two daughters.
Nadine Tull
Director, Agency Growth Strategy
Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It...
Nadine Tull
Director, Agency Growth Strategy
Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.
Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.
Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.
Annual Conferences & Events
Check Out Our Upcoming Industry Conferences, All Focused on Driving Agency Growth
The only industry event dead focused on driving agency growth through business model and new business innovation. Learn from the rule breakers, the contrarians, the innovators that are reinventing new business. 400 agencies take in 50+ speakers in 30+ sessions over 2 jam-packed days.
Limited to an exclusive group of only 130 participants, the Mirren CEO Summit addresses the most important issues as it relates to building an infrastructure for growth. With that goal, the Summit is broken into Four Pillars of Agency Growth: Model, Operations, Marketing, Leadership. Expect to be challenged. Expect to be inspired. Expect to leave with specific plans to drive your agency forward.
Join Mirren’s Agency Strategy and Organic Growth specialists in NYC, Miami, Los Angeles or Toronto. Over the course of two workshops of a day & a half each, we address: Agency Strategy and Organic Growth. Our Account Management Boot Camp specializes in turning account teams into more effective client business partners. Ultimately, the goal is to train your key team members on how to become strong strategic leaders – while growing the business for the agency.
