Events & Classes

Not Your Typical Webinars. And Now Included With Membership.

We move fast. We dig deep. You leave with an action plan.

30 Min Quick Hit: The Mirren Go/No-Go Pitch Decision Tool

Aug 15

This session will take a look at the latest version of a critical tool developed by Mirren’s Agency Growth Strategy Team.

This custom interactive new business tool will help your team...

Upcoming Advanced Webinars Program

Aug 23

Pursuing and Converting a Hot Lead See More Pursuing and Converting a Hot Lead

Advanced Webinar

Directly from Mirren’s New Business Training, this session will provide a few best practices for pursuing a new lead. Hot leads present themselves in a number of ways. Out of nowhere, you discover a client is quietly looking for a new agency, or perhaps you were just handed a good referral...

Sep 06

Crafting a Performance Based New Business Plan See More Crafting a Performance Based New Business Plan

Advanced Webinar

Join us as we cover the best practices in writing a performance-based new business plan for your agency. The truth is that most agencies do not have a detailed and methodical plan in place – this session will outline a more effective approach. Applying best practices from our advanced new business...

Sep 11

CEO Business Model Series (1 of 3): Lessons From the New Competitive Set See More CEO Business Model Series (1 of 3): Lessons From the New Competitive Set

Guided Group Training: Multi-Session Series

Series Overview CEO Business Model Series: Evaluate Your Business Model, Operational Focus, Capabilities & Compensation This annual multi-session series is specifically designed for agency CEOs and their management team leadership. Over the course of three hard-hitting sessions, we will arm you...

Sep 18

CEO Business Model Series (2 of 3): Evaluate Your Agency's Model See More CEO Business Model Series (2 of 3): Evaluate Your Agency's Model

Guided Group Training: Multi-Session Series

This is the second session in the CEO Business Model series. Select "Register Now" to join the series. Series Overview CEO Business Model Series: Evaluate Your Business Model, Operational Focus, Capabilities & Compensation This annual multi-session series is specifically designed for agency...

Sep 25

CEO Business Model Series (3 of 3): Improving Your Agency's Compensation See More CEO Business Model Series (3 of 3): Improving Your Agency's Compensation

Guided Group Training: Multi-Session Series

This is the last session in the CEO Business Model series. Select "Register Now" to join the series. Series Overview CEO Business Model Series: Evaluate Your Business Model, Operational Focus, Capabilities & Compensation This annual multi-session series is specifically designed for agency CEOs...

Past Advanced Webinars

Aug 15

30 Min Quick Hit: The Mirren Go/No-Go Pitch Decision Tool See More

Aug 13

Membership: Full Site Overview + How to Create an Internal Training Program See More

Aug 06

Proactive Prospecting (5 of 5): Converting Initial Outreach Into New Assignments See More

Jul 31

Proactive Prospecting (4 of 5): Build a Content Marketing Program That Opens Doors See More

Jul 26

Search Consultants: Leveraging This Source of New Business See More

Jul 23

Proactive Prospecting (3 of 5): Create Insight-Rich Content That Opens Doors See More

Jul 17

Proactive Prospecting (2 of 5): Uncover & Address the Prospect’s Business Objectives See More

Jul 12

Membership: Full Site Overview + How to Create an Internal Training Program See More

Jul 09

Proactive Prospecting (1 of 5): Identifying Those With the Shortest Sales Cycle See More

Jul 09

Proactive Prospecting: Systematically Build a Pipeline of Qualified Leads See More

See These Topics & More In On-Demand Learning

More than 130 training items are included in the On-Demand Learning Library. Most of the topics above are covered, along with additional subjects that dive deeper into new business strategy.

Topic

Build Your Prospecting Program

Session

Proactive Prospecting: The Faster Way to Open Doors (1a/6)

Topic

Write Your New Business Plan

Session

Content Marketing: Why It Fails For Most Agencies (1/6)

Topic

Convert Competitive Reviews / RFPs

Session

Uncover Client Objectives: They Don’t Tell the Truth, It’s Your Job to Find it (1/8)

See All On-Demand Learning

Guided Group Training Programs

Now Included With Membership: Multi-Session Training Programs Delivered in a Video Conferencing Format.

Select the Topic Below to Learn More

Train Your Team
Video Conference Format
Interact with Mirren Instructor
Join Other Agencies
Take Action
Workbook

Here’s How It Works

Train Your Team

This is the same level of instruction previously reserved only for those who brought Mirren to their agency. Participate individually or with your entire team.

Here’s How It Works

Video Conference Format

Delivered over the web, you’ll see full HD video of the training instructor and materials. You can view the sessions via a mobile device, laptop, or laptop connected to a large TV / video projector.

Here’s How It Works

Interact with Mirren Instructor

To ensure you're able to apply the training to your unique situation, you'll be able to ask questions and interact with the Mirren instructor.

Here’s How It Works

Join Other Agencies

You'll join other agencies, which will allow you to learn more about how others are performing with their new business and how they're applying the training concepts.

Here’s How It Works

Take Action

To ensure your team pushes forward, your team will craft an action plan – custom to your agency. These are the critical next steps that will most impact your new business efforts.

Here’s How It Works

Workbook

In addition, you’ll have a custom training workbook for your team to follow along and complete custom exercises.

Upcoming Guided Group Training Program Program

Sep 11

CEO Business Model Series CEO Business Model Series

Series Overview

CEO Business Model Series:

Evaluate Your Business Model, Operational Focus, Capabilities & Compensation

This annual multi-session series is specifically designed for agency CEOs and their management team leadership.

Over the course of three hard-hitting sessions, we will arm you with an evaluation on the health and performance of your agency – identifying the most immediate opportunities for growth. You will audit your agency, benchmark it against your industry peers, and leave with a plan of action.

In fact, we will address some of the most important issues that agencies face in an effort to create sustainable business growth.

With this as our focus, we'll cover key concepts that include:

The New Marketing Services Industry Landscape
A Review of the Consultancies, Marketing Technology & In-House Agencies
How the Consultancies Are Driving Growth
The Capabilities of Consultancies
The Practices of Consultancies You Need to Keep an Eye On
Stepping Back, Evaluating Where Your Operating Model Is Most at Risk
Best Practices From the New Competitors to Drive Your Own Growth

In short, you will gain new insight into developing a solid organizational strategy focused on growth.

Who Should Attend?

This annual multi-session series is specifically designed for agency teams and their management team leadership – those playing a key role in driving growth of the agency.

All Sessions

Sept 11, 1:00 - 2:00pm ET - Session 1: CEO Business Model Series: Lessons From the New Competitive Set

Sept 18, 1:00 - 2:00pm ET - Session 2: CEO Business Model Series: Evaluate Your Agency's Model

Sept 25, 1:00 - 2:00pm ET - Session 3: CEO Business Model Series: Improving Your Agency's Compensation

Note, if you register for one session, you are automatically enrolled in the entire series and can join remaining sessions if the series has already begun.

Training Materials

Within a few hours of each session, you will be provided with a link to access session handouts.

Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more here, email Member Services, or call 866-508-0523.

	Member	Non-Member
This option provides one login and 1 digital handout for 1 participant each session. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below. Single Viewer	$0	$785
This is the recommended option for access by several participants, viewing from a conference room. A single login and digital handout is provided for the group each session. NOTE: If logins are needed across multiple offices, please select Multiple Locations, below. Conference Room	$0	$885
This option includes access for up to 4 locations or devices, providing a single login and digital handout per location each session. Multiple Locations	$585	$1,085
Within 72 hours of each class, we will provide a special link and password to view each recording for 3 weeks. View Class Recordings	$485	$885

Brent Hodgins

Managing Director

Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.

His...

Brent Hodgins

Managing Director

His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, he believes you have no choice but to break many rules of prospecting and competitive reviews, as the process is purposely designed by clients to commoditize agencies. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.

Read less

Past Guided Group Training Program

Jul 09

Proactive Prospecting: Systematically Build a Pipeline of Qualified Leads See More

This series has already started. Select "Register Now" to join the remaining sessions, and you will receive materials to get caught up. Series Overview Proactive Prospecting: Systematically Build a Pipeline of Qualified Leads Learn how to systematically build and convert a pipeline of qualified leads. In fact, the goal is to apply new tools and...

This series has already started. Select "Register Now" to join the remaining sessions, and you will receive materials to get caught up.

Series Overview

Proactive Prospecting: Systematically Build a Pipeline of Qualified Leads

Learn how to systematically build and convert a pipeline of qualified leads. In fact, the goal is to apply new tools and methods to get you up and running with an efficient prospecting program as quickly as possible.

We address the single most dated approach to prospecting: shopping around agency capabilities and case studies. Clients are on the receiving end of dozens of agencies – all calling and emailing with the exact same message. The question then becomes, why your agency? Because you're a better agency, with better clients and a better approach? Also the same message as everyone else.

Those agencies experiencing the highest growth rates systematically target, attack and convert one good quality prospect after another. They are machines. And they do it using existing resources. At the heart of their approach is a custom-developed value proposition and unique prospecting content – far evolved from just another set of "cape's and cases." With this in hand, these agencies are then stealing business with small teams (think SWAT-like) that pinpoint and aggressively attack the right opportunities.

This program methodically trains your team on a new approach, proven to work for the agency business.

We’ll cover key concepts that include:

Targeting

Craft a custom target list of those prospects your agency can most quickly and easily convert into new assignments.

Prospecting Content

Learn the type of content (prospecting ammunition) that clients are most craving right now – and why this particular content is so effective at securing first meetings.

Initial Outreach

Implement a powerful outreach program via social media, email, telephone and more – including the single type of message that most often gets a prospect to reply.

Phone Call

Convert your initial outreach into phone calls, getting prospects to engage in an initial dialogue.

Meeting

Convert your phone calls into meetings by more effectively focusing on the client's business and their goals, versus droning on about your agency's capabilities.

New Assignment

Convert your meetings into new assignments by working through a simple step-by-step process that leads to the “project ask.”

Objection Handling

Learn how anyone can calmly pre-empt and address the most common client objections.

Ultimately, without feeling like they're being forced to be pushy sales people, your team will learn how to confidently target and convert more business.

Who Should Attend

This training is designed for those team members involved in leading or supporting proactive prospecting for the agency. CEOs and management team members should also join as the outcomes often have operational and resource implications, particularly as it relates to roles, responsibilities and increasing efficiencies.

All Sessions

July 9, 1:00 - 2:30pm ET - Session 1: Your Optimal Target List: Identifying Those With the Shortest Sales Cycle

July 17, 1:00 - 2:30pm ET - Session 2: Accelerate Your Sales Cycle: Uncover & Address the Prospect's Business Objectives

July 23, 1:00 - 2:30pm ET - Session 3: Generate Prospecting Leads: Create Insight-Rich Content That Opens Doors

July 31, 1:00 - 2:30pm ET - Session 4: Generate Prospecting Leads: Build a Content Marketing Program That Opens Doors

Aug 6, 1:00 - 2:30pm ET - Session 5: Systematically Work Your Sales Pipeline: Converting Initial Outreach Into New Assignments

Note, if you register for one session, you are automatically enrolled in the entire series and can join remaining sessions if the series has already begun.

Training Materials

Within a few hours of each session, you will be provided with a link to access session handouts.

Mirren Membership includes access to all Mirren Webinars (Single Viewer or Conference Room) for no additional fee. You can learn more here, email Member Services, or call 866-508-0523.

	Member	Non-Member
This option provides one login and one digital handout for one participant. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below. Single Viewer	$0	$785
This is the recommended option for access by several participants, viewing from a conference room. A single login is and digital handout provided for the group. NOTE: If logins are needed across multiple offices, please select one of the Multiple Locations options below. Conference Room	$0	$885
This option includes access for up to 4 locations or devices, providing 1 login and 1 digital handout per location. Multiple Locations	$585	$1,085
Within 72 hours of each class, we will provide a special link and password to view each recording for 3 weeks. View Class Recording (For 3 Weeks After Class)	$485	$885

See These Topics & More In On-Demand Learning

More than 130 training items are included in the On-Demand Learning Library. Most of the topics above are covered, along with additional subjects that dive deeper into new business strategy.

Topic

Build Your Prospecting Program

Session

Proactive Prospecting: The Faster Way to Open Doors (1a/6)

Topic

Write Your New Business Plan

Session

Content Marketing: Why It Fails For Most Agencies (1/6)

Topic

Convert Competitive Reviews / RFPs

Session

Uncover Client Objectives: They Don’t Tell the Truth, It’s Your Job to Find it (1/8)

See All On-Demand Learning

Annual Conferences & Events

Check Out Our Upcoming Industry Conferences, All Focused on Driving Agency Growth

The only industry event dead focused on driving agency growth through business model and new business innovation. Learn from the rule breakers, the contrarians, the innovators that are reinventing new business. 400 agencies take in 50+ speakers in 30+ sessions over 2 jam-packed days.

See May 2018 Event

Limited to an exclusive group of only 140 participants, the Mirren CEO Summit addresses the most important issues as it relates to building an infrastructure for growth. With that goal, the Summit is broken into Four Pillars of Agency Growth: Model, Operations, Marketing, Leadership. Expect to be challenged. Expect to be inspired. Expect to leave with specific plans to drive your agency forward.

November 2018

Join Mirren in Miami or Los Angeles over four days for two exclusive workshops: Agency Strategy Training and Organic Growth Training. Our Account Management Boot Camp specializes in turning account teams into more effective client business partners. Ultimately, the goal is to train your key team members on how to become strong strategic leaders – while growing the business for the agency.

See January 2018 Event

See Industry Guest Speakers From Our Past Events

We feature a rare collection of the best minds in the agency business who have spoken at Mirren Live New York and the Mirren CEO Summit. All are focused on providing new insight into agency growth.

Mirren CEO Summit

Mondelēz International: Debra Giampoli

Includes Handout

Client-Side Insights: Lessons From an Agency Scout

Events & Classes

Not Your Typical Webinars. And Now Included With Membership.

30 Min Quick Hit: The Mirren Go/No-Go Pitch Decision Tool

Upcoming Advanced Webinars Program

Advanced Webinar

Advanced Webinar

Guided Group Training: Multi-Session Series

Guided Group Training: Multi-Session Series

Guided Group Training: Multi-Session Series

Past Advanced Webinars

See These Topics & More In On-Demand Learning

Build Your Prospecting Program

Proactive Prospecting: The Faster Way to Open Doors (1a/6)

Write Your New Business Plan

Content Marketing: Why It Fails For Most Agencies (1/6)

Convert Competitive Reviews / RFPs

Uncover Client Objectives: They Don’t Tell the Truth, It’s Your Job to Find it (1/8)

Guided Group Training Programs

Train Your Team

Video Conference Format

Interact with Mirren Instructor

Join Other Agencies

Take Action

Workbook

Upcoming Guided Group Training Program Program

Series Overview

Who Should Attend?

All Sessions

Training Materials

Past Guided Group Training Program

This series has already started. Select "Register Now" to join the remaining sessions, and you will receive materials to get caught up.

Series Overview

Who Should Attend

All Sessions

Training Materials

See These Topics & More In On-Demand Learning

Build Your Prospecting Program

Proactive Prospecting: The Faster Way to Open Doors (1a/6)

Write Your New Business Plan

Content Marketing: Why It Fails For Most Agencies (1/6)

Convert Competitive Reviews / RFPs

Uncover Client Objectives: They Don’t Tell the Truth, It’s Your Job to Find it (1/8)

Annual Conferences & Events

See Industry Guest Speakers From Our Past Events

Mondelēz International: Debra Giampoli

Client-Side Insights: Lessons From an Agency Scout

Try Mirren Membership for No Fee

3. Training In-Person

4. Mirren Talent

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