Not Your Typical Webinars. And Now Included With Membership.
We move fast. We dig deep. You leave with an action plan.
Objection Handling in Sales Situations
In this session, we’ll review how to pre-empt and overcome the most common objections that agencies encounter when selling prospects and clients.
We’ll look at situations involving...
Upcoming Advanced Webinars Program
Advanced Webinar
In this session, we’ll review how to pre-empt and overcome the most common objections that agencies encounter when selling prospects and clients. We’ll look at situations involving proactive prospecting, presenting proposals and day-to-day client interactions. Once you learn how to address common...
30 Minute Quick Hit
This session will take a look at the latest version of a critical tool developed by Mirren’s Agency Growth Strategy Team. This custom interactive new business tool will help your team evaluate whether or not to proceed with each competitive review/RFP opportunity (and whether or not you can win)...
Guided Group Training (Multi-Session Series)
Series Overview For the first time in Mirren's history, you have the chance to view a special re-broadcast from our CEO Summit. Limited to an exclusive group of only 130 participants, the Mirren CEO Summit addresses the most important issues as they relate to building an infrastructure for growth...
Guided Group Training Programs
Now Included With Membership: Multi-Session Training Programs Delivered in a Video Conferencing Format.
Upcoming Guided Group Training Program Program
Series Overview
For the first time in Mirren's history, you have the chance to view a special re-broadcast from our CEO Summit.
Limited to an exclusive group of only 130 participants, the Mirren CEO Summit addresses the most important issues as they relate to building an infrastructure for growth. With that goal, the summit is broken into Four Pillars of Agency Growth: Business Model, Operations, Marketing, and Leadership.
In this conference re-broadcast series, we've curated the best-of-the-best to share how three innovative agencies are competing - and growing - in today's challenging landscape.
Hear directly from agency leaders about how they've specifically achieved agency growth:
Bring your senior teams to take in these insightful one hour talks about how to become more competitive in today’s complex industry. There are new challenges ahead, but also tremendous opportunity. Expect to leave with a new understanding of how you can begin preparing for the new opportunities.
Zimmerman: Putting client outcomes and stealing share ahead of everything else – and how this permeates all aspects of agency operations
Barkley: Building out multiple areas of specialization to ochestrate a complete reinvention and drive remarkable growth
Jackman Reinvents: While most agencies fear the oncoming threat of management consulting firms, Jackman embraced it with an entirely new model
Who Should Attend?
This training program is designed for agency CEOs, Management teams, New Business teams, and those directly involved in preparing for competitive review/RFP engagements. Those involved in establishing strategic growth plans for their agency will also find the training to relevant and insightful.
All Sessions
Training Materials
NOTE: Registration Opens Soon
| Member | Non-Member | |
|---|---|---|
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This option provides one login and 1 digital handout for 1 participant each session. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below. |
$0 | $665 |
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This is the recommended option for access by several participants, viewing from a conference room. A single login and digital handout is provided for the group each session. NOTE: If logins are needed across multiple offices, please select Multiple Locations, below. |
$0 | $765 |
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This option includes access for up to 4 locations or devices, providing a single login and digital handout per location each session. |
$365 | $965 |
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Within 72 hours of each class, we will provide a special link and password to view each recording for 3 weeks. |
$265 | $365 |
Joe Mattson
Director, Agency Growth Strategy
Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile,...
Joe Mattson
Director, Agency Growth Strategy
Joe Mattson is a Director of Agency Growth Strategy at Mirren. A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile, innovative and effective. No matter the size, however, he has found that becoming a business partner with clients is the key to unlocking agency growth – more effectively correlating the agency’s work to meaningful client business outcomes.
Client-side, Joe has worked at ABC, ESPN, the NBA and Gerber Outdoor Gear. His time in New York ultimately brings tremendous insight to his agency clients at Mirren. He has been on the receiving end of countless agency presentations.
Agency-side, he has worked at Publicis New York and several boutique digital and experiential shops in Seattle, most recently as Vice President of Strategic Planning. His clients have included Amazon, Sharp, Morgan Stanley and Southwest Airlines.
Joe graduated from Harvard University where he was a Middle Linebacker and Fullback on the Football team, earned his MBA from the University of Oregon, and was named one of Ad Age’s “40 Under 40” in 2007. He now lives in Seattle with his wife and two daughters.
Nadine Tull
Director, Agency Growth Strategy
Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It...
Nadine Tull
Director, Agency Growth Strategy
Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.
Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.
Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.
Annual Conferences & Events
Check Out Our Upcoming Industry Conferences, All Focused on Driving Agency Growth
The only industry event dead focused on driving agency growth through business model and new business innovation. Learn from the rule breakers, the contrarians, the innovators that are reinventing new business. 400 agencies take in 50+ speakers in 30+ sessions over 2 jam-packed days.
Limited to an exclusive group of only 130 participants, the Mirren CEO Summit addresses the most important issues as it relates to building an infrastructure for growth. With that goal, the Summit is broken into Four Pillars of Agency Growth: Model, Operations, Marketing, Leadership. Expect to be challenged. Expect to be inspired. Expect to leave with specific plans to drive your agency forward.
Join Mirren’s Agency Strategy and Organic Growth specialists in NYC, Miami, Los Angeles or Toronto. Over the course of two workshops of a day & a half each, we address: Agency Strategy and Organic Growth. Our Account Management Boot Camp specializes in turning account teams into more effective client business partners. Ultimately, the goal is to train your key team members on how to become strong strategic leaders – while growing the business for the agency.
