Not Your Typical Webinars. And Now Included With Membership.
We move fast. We dig deep. You leave with an action plan.
30 Min Quick Hit: New Business Director Job Description Tool
In this 30 minute training session, you’ll learn how to use Mirren’s New Business Director Job Description.
It’s surprising how many new business executives have no clear job...
Upcoming Advanced Webinars Program
30 Minute Quick Hit
Applying lessons directly from Mirren’s Organic Growth Training, this session will focus on methods for those involved in growing current clients, particularly those in account management. Here, we’ll break down and focus on the structure that will best guide your teams in crafting organic growth...
30 Minute Quick Hit
This class is limited to ensure a successful experience for all attendees. Registration is now full. In just 30 minutes, learn how to convert more business by taking full advantage of Mirren membership. Bring your new business and account teams to start the process of aligning everyone on new...
Guided Group Training: Multi-Session Series
This is the fifth session in the Competitive Reviews / RFPs series. Select "Register Now" to join the series. Series Overview Converting Competitive Reviews / RFPs: Method, Motivation, Accountability Pitching new business isn't so bad. After all, who doesn't enjoy pounding through three months of...
Advanced Webinar
The New Business Tools Report is a must-read resource for anyone involved in Agency New Business. Produced by Mirren and RSW/US, the annual report summarizes information gleaned from hundreds of agency executives on the effectiveness of a wide variety of new business tools used to support and grow...
Guided Group Training: Multi-Session Series
This is the last session in the Competitive Reviews / RFPs series. Select "Register Now" to join the series. Series Overview Converting Competitive Reviews / RFPs: Method, Motivation, Accountability Pitching new business isn't so bad. After all, who doesn't enjoy pounding through three months of...
30 Minute Quick Hit
In this 30 minute training session, you’ll learn how to use Mirren’s New Business Director Job Description. It’s surprising how many new business executives have no clear job description – and therefore no clear definition of how they’re being held accountable. Unfortunately, just focusing on “wins...
Guided Group Training: Multi-Session Series
Series Overview Proactive Prospecting: Systematically Build a Pipeline of Qualified Leads Learn how to systematically build and convert a pipeline of qualified leads. In fact, the goal is to apply new tools and methods to get you up and running with an efficient prospecting program as quickly as...
30 Minute Quick Hit
In just 30 minutes, learn how to convert more business by taking full advantage of Mirren membership. Bring your new business and account teams to start the process of aligning everyone on new systems. You’ll learn how to use all the Mirren resources to begin converting more new business and drive...
Guided Group Training: Multi-Session Series
This is the second session in the Proactive Prospecting series. Select "Register Now" to join the series. Series Overview Proactive Prospecting: Systematically Build a Pipeline of Qualified Leads Learn how to systematically build and convert a pipeline of qualified leads. In fact, the goal is to...
Guided Group Training: Multi-Session Series
This is the third session in the Proactive Prospecting series. Select "Register Now" to join the series. Series Overview Proactive Prospecting: Systematically Build a Pipeline of Qualified Leads Learn how to systematically build and convert a pipeline of qualified leads. In fact, the goal is to...
Guided Group Training Programs
Now Included With Membership: Multi-Session Training Programs Delivered in a Video Conferencing Format.
Upcoming Guided Group Training Program Program
Series Overview
Proactive Prospecting: Systematically Build a Pipeline of Qualified Leads
Learn how to systematically build and convert a pipeline of qualified leads. In fact, the goal is to apply new tools and methods to get you up and running with an efficient prospecting program as quickly as possible.
We address the single most dated approach to prospecting: shopping around agency capabilities and case studies. Clients are on the receiving end of dozens of agencies – all calling and emailing with the exact same message. The question then becomes, why your agency? Because you're a better agency, with better clients and a better approach? Also the same message as everyone else.
Those agencies experiencing the highest growth rates systematically target, attack and convert one good quality prospect after another. They are machines. And they do it using existing resources. At the heart of their approach is a custom-developed value proposition and unique prospecting content – far evolved from just another set of "cape's and cases." With this in hand, these agencies are then stealing business with small teams (think SWAT-like) that pinpoint and aggressively attack the right opportunities.
This program methodically trains your team on a new approach, proven to work for the agency business.
- Craft a custom target list of those prospects your agency can most quickly and easily convert into new assignments.
- Learn the type of content (prospecting ammunition) that clients are most craving right now – and why this particular content is so effective at securing first meetings.
-
Implement a powerful outreach program via social media, email, telephone and more – including the single type of message that most often gets a prospect to reply.
-
Convert your initial outreach into phone calls, getting prospects to engage in an initial dialogue.
-
Convert your phone calls into meetings by more effectively focusing on the client's business and their goals, versus droning on about your agency's capabilities.
-
Convert your meetings into new assignments by working through a simple step-by-step process that leads to the “project ask.”
-
Learn how anyone can calmly pre-empt and address the most common client objections.
Who Should Attend
All Sessions
Training Materials
| Member | Non-Member | |
|---|---|---|
|
This option provides one login and one handout for one class participant, with additional handouts available for $47 each. NOTE: If multiple team members from your office are interested in participating, please choose the Conference Room option below. |
$0 | $785 |
|
This is the recommended option for access by several participants, viewing from a conference room. A single login and handout is provided for the group, with additional handouts available for $47 each. NOTE: If logins are needed across multiple offices, please select one the Multiple Locations option below. |
$0 | $885 |
|
This option provides access for up to 4 locations, with 1 login and 1 handout per location, with additional handouts available for $47 each. |
$585 | $1,085 |
|
Within 72 hours of each class, we will provide a special link and password to view the recording for 3 weeks. |
$485 | $885 |
Nadine Tull
Director, Agency Growth Strategy
Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It...
Nadine Tull
Director, Agency Growth Strategy
Nadine is a Training Director at Mirren. Through her 15+ years in the industry, she has built a business-focused outlook with clients in order to avoid “vendor” status and to protect the long-term relationship. Clients are looking for business partners, and not simply tactical executions. It is essential to frame your efforts, no matter how big or small, through this lens.
Nadine spent the majority of her career at various agencies in Los Angeles and has worked with retail powerhouse clients, including Taco Bell and T-Mobile. She moved to a WPP shop in Seattle, Cole & Weber, to lead key accounts and new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth. She expanded their digital ecosystem, grew the account scope within the agency, and successfully defended against a large competitive review, securing the business for 6 additional years.
Always a West Coast city girl, she lives downtown and is a huge fan of Seattle’s theater and event schedule.
Brent Hodgins
Managing Director
Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.
His...
Brent Hodgins
Managing Director
Brent Hodgins is the Managing Director of Mirren. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.
His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, he believes you have no choice but to break many rules of prospecting and competitive reviews, as the process is purposely designed by clients to commoditize agencies. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve.”
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.
After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.
Annual Conferences & Events
Check Out Our Upcoming Industry Conferences, All Focused on Driving Agency Growth
The only industry event dead focused on driving agency growth through business model and new business innovation. Learn from the rule breakers, the contrarians, the innovators that are reinventing new business. 400 agencies take in 50+ speakers in 30+ sessions over 2 jam-packed days.
Limited to an exclusive group of only 130 participants, the Mirren CEO Summit addresses the most important issues as it relates to building an infrastructure for growth. With that goal, the summit is broken into Four Pillars of Agency Growth: Model, Operations, Marketing, Leadership. Expect to be challenged. Expect to be inspired. Expect to leave with specific plans to drive your agency forward.
Join Mirren in Miami or Los Angeles over four days for two exclusive workshops: Agency Strategy Training and Organic Growth Training. Our Account Management Boot Camp specializes in turning account teams into more effective client business partners. Ultimately, the goal is to train your key team members on how to become strong strategic leaders – while growing the business for the agency.
