Embracing Management Consulting to Reinvent the Agency Model
While most agencies fear the oncoming threat of management consulting firms, Jackman embraced it with an entirely new model. Jackman is one-half branding firm and one-half management consulting firm.
Over the last several years since their inception, they have completed category disrupting assignments for clients such as Hertz and Walgreens. In fact, for Walgreens, they completely reinvented the client’s business by repositioning the brand, building a new store model, creating the country’s largest loyalty program, integrating the acquisition of Duane Reade and systematically creating business performance improvement. This resulted in a CAGR of 26%, a stock price increase from $15 to $90 and a doubling of their Net Promoter Score.
In this session, Joe Jackman walks you through their journey of creating a new model. He shares the challenges, the opportunities, and the lessons.