Building a New Business Infrastructure: Staffing & Resources
Through Mirren’s new business training, agencies often inquire about the optimal infrastructure for a well-performing new business capability. How should it be staffed? What should the different roles be accountable for? How senior should they be? What are the different resources we need to be investing in? What are other agencies doing?
In this breakout, Nadine paints a picture of the best practices it takes to build the optimal infrastructure – bearing in mind most agencies don’t have massive budgets and an army to throw at the solution.