Succession is always a delicate maneuver in any agency. In founder-led agencies there is an additional, emotional element involved. When founder/owners decide it’s time to step back and transition leadership, what are the key elements of a successful transfer?
In this session, Greg walks through the seven stages he led BSSP through to execute an effective succession plan for the agency. He shares the business, functional and emotional intricacies of his transition at this Ad Age Small Agency of the Year.