Jason Parks, Barkley
Duration: 
44:26

(2018) A Model of Specialization & Growth

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Video Overview

Now at more than 400 people strong, Barkley orchestrated a complete reinvention and drove remarkable growth by building out multiple areas of specialization.

In a world of growing marketing complexity, clients are urgently looking for more specialized agency partners to help them achieve business growth. Experts capable of designing integrated, end-to-end, omnichannel customer experiences are in demand.

To grow, agencies will have to get their business model more focused to develop both:

  1. Deep knowledge of specific markets and audiences
  2. Practice areas and centers of excellence

Jason Parks, Managing Director of Barkley, will share their journey of developing and marketing a more specialized agency offering. He will share their journey of becoming a recognized leader in modern consumers and well as the process they’ve put in place to develop specific centers of excellence.

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