(2018) Leveraging Seven Principles from the Evergreen Movement: Building a Business that is Profitable and Meaningful
In this session about innovation, we look at an agency that has leveraged a unique set of guiding principles to build a successful 100-person operation. In fact, they discovered the “Evergreen Movement,” focused entirely on bringing together purpose driven entrepreneurs who believe in seven characteristics: Purpose, Perseverance, People First, Private, Profit, Paced Growth and Pragmatic Innovation.
GYK Antler's model is based on these principles to thrive as a private, profitable, market-leading business that is designed to remain independent long-term. As they continue growing, this model helps the agency continue the entrepreneurial pursuits that drive their passions, while providing their clients innovative business solutions. Hear from Travis York, CEO of full service agency GYK Antler, on why more independent agencies can realize greater growth – and more meaningful growth – by utilizing the Evergreen model.