(2018) Keynote: Agency Innovation & New Revenue Streams: Moving Beyond The Pitch
Innovation and the creation of new revenue streams needs to be built into the DNA of an agency’s model. There’s an opportunity to operate far beyond the realm of traditional services — production, experiential, music, product development, multicultural, store design, and artificial intelligence. It’s no secret that the agencies who make the greatest investment are often the ones leading the industry’s growth. Hear from Winston Binch about how Deutsch has approached innovation investment and the return it is providing to their business.