(2018) Fast Company Large Agency Panel: Identifying Key Growth Strategies
This panel discussion breaks down the models of four large agencies experiencing strong growth. We discuss their approach to innovation, strategies for growth, new business insight – and the key business opportunities they project for the next 24 months ahead.
Joining the discussion, we have SapientRazorfish, one of the few digital agencies still competing on scale with the incoming consultancies – and with a reputation for executing some of the most complex digital transformation assignments. We have VML, who is always a new business and organic growth force – and is yet again on Ad Age’s annual Agency A-List. Also on the panel is McCann, who is experiencing an incredible return to power – with a high new business conversion rate and exceptionally strong growth. And finally, we have Ogilvy who is continually named the Most Effective Agency of the Year – also finding continued success with behind the scenes product and service innovation.