(2018) Creating a Culture of Systematic Organic Growth
Organic Growth is the single most profitable source of new revenue for an agency. The door is open, you have a relationship, and you have a base understanding of the client’s business.
However, most agencies are being held back because their account teams have not evolved. The role of account management has shifted. Significantly. It used to be about just keeping the client happy – delivering the agency’s work on spec, on time, on budget.
This is no longer the case. In fact, there are now two types of account managers: those who passively manage their accounts and those who proactively lean in, lead the client, and drive the growth of the account. Applying lessons directly from Mirren’s Organic Growth training, this session reviews how to empower your teams to be more proactive and effective – without feeling like salespeople.