Amy Bernstein, Harvard Business Review | James Thompson, Diageo | Marcel Marcondes, Anheuser-Busch
Duration: 
57:41

(2018) Client Marketing Chief Panel: The Business Opportunities for Agencies

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Video Overview

Each year, Harvard Business Review moderates a frank discussion with senior clients about the agency business – asking clients what they want (and don't want) from their agency partners.

This year, we ask our Marketing Chief Panel how they're dealing with the increased pressure to deliver toward the bottom line and what role they expect agencies to play in support of this objective. We then dive into what this group believes to be the biggest business opportunities for agencies; ultimately where they believe small and large agencies can generate the most revenue in the year ahead.

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