(2018) Audit & Benchmark Your Agency's Pitch Effectiveness
Applying lessons from training the best agencies in the business, Brent will walk you through a framework by which you can assess your agency’s approach to Competitive Reviews/RFPs.
You’ll be put to work as you confirm your strengths and your constraints – those issues most holding back the effectiveness of your performance. You will evaluate your agency across several key elements, while comparing yourself to others. Gain insight into where to focus your efforts as you continue to improve pitching business in 2018 and 2019.